Change is a ‘bitter pill to swallow’ for Grand Teton National Park

In April of 2020, zero people visited the most photographed mountains in the world — the Tetons — due to COVID-19. In the last 10 years, visitations to the Teton mountain range have been at a record high. As our world becomes digital, people crave the promise of peace a drive past the mountains can give. But, this comes at a cost.

The pandemic, as a whole, impacted the health of Earth positively and negatively. In 2020, air and water quality improved, greenhouse gasses dropped and noise pollution decreased, specifically in tourist destinations, according to a study from the National Library of Medicine. However, medical, plastic and hazardous waste increased to cope with the demands of hospitals.

So, what about the Tetons? Was this little corner of Wyoming impacted by the pandemic too?

Yes, immensely.

In a study done in 2021, only 5% of those who visit the Tetons were from the Jackson, Wyoming area and 91% of vehicles stop at least once in the park. That means from May through September, traffic is inherent.

Summer 2023.

Melisa Bigelow, a Jackson resident, watched how this global change and influx of vehicles affected her community.

“Since I’ve lived here, we totally have more visitors coming to Jackson,” Bigelow said. “When COVID hit, that was the year that National Parks just went bonkers because no one flew anywhere and everyone was driving to outdoor places. It was just an insane amount of visitors here, so there is an interesting vibe from locals that live here that are like, ‘I won’t even go in the park anymore because there’s too many people.’”

Since 2015, over three million visitors come to enjoy the beauty of Grand Teton National Park each year, and nearly four million people came in 2021. The most popular month to visit the towering mountains is July and August, as many excursions are closed in the winter months.

The traffic has hurt some of the most beautiful places in the park.

“There are all these special hikes that used to be ‘locals only’ that Instagram kind of ruined,” Bigelow said. “There’s one in particular called Delta Lake that only locals knew. There’s not even a really direct trail to it and it’s not on that many maps. I heard that if you were to ask a park ranger how to get to Delta Lake, they would guide you to another one. And then, everyone posted so many pictures about Delta Lake that it went viral, and now it’s just overrun.”

On the other side of the Teton mountain range lives Selena Miskin, a resident of Alta, Wyoming. Alta is a small town of 367 residents that is on the state line between Idaho and Wyoming. It is surrounded by other towns like Driggs and Victor, Idaho, and all three places experience similar trends.

“During the pandemic, people wanted to get away from the density of big cities,” Miskin said. “I think during COVID they just didn’t want to be around people. Teton Valley is clean, it’s fresh and it’s small, so it’s the place to get away. It’s also a big stop for those who want to visit the (Grand Teton National) park.”

Jackson, Wyoming, on the other hand, has a population of 10,728 people and suffers similar problems to Alta and Driggs. But on either side of those jagged mountains, there is one thing that residents can agree on — they love their home.

“I really love the serenity that I feel around the mountains,” Miskin said. “I love living right in its shadow — the Tetons are right outside of my bedroom. It’s honestly the most peaceful place I’ve ever lived in.”

Trends at Grand Teton National Park.

On the other side of the Teton mountain range, Bigelow feels the same.

“I love them so much, I feel like they’re mine,” Bigelow said. “I think for everybody that lives here, you think that mountain range is yours. Every time we leave and when we come back to town, my family and I are just like, ‘Oh, we’re home. This is it. We love it.’”

Both Bigelow and Miskin buy a pass to Grand Teton National Park every year, and they visit in June and September to avoid the crowds.

“Before COVID, we had a ton of international visitors that would come from Salt Lake City in big buses,” Miskin said. “After the pandemic, countries took a long time to open, so since then there’s been a lot fewer international visitors. Now, people come from all over the country. They don’t fly in planes to get here anymore, they drive. Fewer big buses, but we have lots more cars.”

The growing number of cars is one of the biggest issues the park faces. A trend noticed by Grand Teton National Park is that people are “enjoying the park in new ways,” by using more hiking trails, according to the park’s Visitor Use and Experience page. For example, trails in September 2023 were used 4% more than in September 2022.

And the number of people coming to the park is expected to increase. Last year was a relatively “low” year for visitors, with just under three million people. But in September of this year, the park saw a 21% increase in visitors, clocking in at just over three million people.

“Parking is insane, it is overflowing,” Bigelow said. “Being a local, I kind of am aware of when to go and when not to go. You either have to get there earlier, or you get there later in the evening by the time all the tourists have left the park.”

And many locals are even more “anti-growth” in Teton Valley, according to Miskin.

Winter 2023.

“They don’t want the ski resorts to expand or have them put in new runs or put in condos,” Miskin said. “They don’t want farmers to sell their land. I mean, they just want a cap on housing. They don’t want the valley to change, they don’t want it to grow. Driggs doesn’t want to turn into another Jackson or another Park City (Utah). People move here to get away from cities like that.”

In cities like Jackson or Park City, more people are visiting or moving to the area, and more people means even more change, according to Bigelow.

“Jackson is almost filled up with people, and Driggs is their overflow,” Bigelow said. “If you can’t get to Jackson, they’re going to Driggs is kind of what is happening. It’s hard because I’m kind of one of the people that moved in, right? We were just this family that moved and we work hard in the community — we’re a big part of it. I think the problem is that people are buying second homes, raising the prices, but they don’t live or contribute here.”

Change can be hard to watch, especially for those who work hard to preserve the majesty of the Tetons. For some who stay in the area year-round, they choose to look at the positive that change can bring.

“I think there’s those that are so sad to see their Tetons changing, it’s a bitter pill to swallow,” Bigelow said. “Then there’s those that love the change so much and they just want to make it work.”

BYU-I alumna brings a new thrift shop to Rexburg

For a journalism course, I wrote a feature article about a new thrift store from a BYU-Idaho alumna. This article is also on Scroll.


With stores like Thrifted Lennon’s, Daisy Links and Superlame, thrift shopping is an easy way for students to connect in Rexburg. But for BYU-Idaho alumna Lily Galer, thrifting is more than just a hobby — it’s a way to use her degree.

“(After graduation) I was looking for a job in marketing,” Galer said. “But really, my dream jobs are all in major cities. It’s harder to find jobs here in Rexburg that are specific to what I want to do — I want to be a creative director.”

Originally from Washington D.C., Galer came to small-town Rexburg after serving a mission in San Diego, California. She graduated from BYU-Idaho as a communication major with an emphasis in social and digital media in December 2022.

After graduation, Galer met her husband while working as the marketing manager for the local artisan drink shop, Crush.

“After we got married, I was really struggling to find a full-time job,” Galer explained. “I’m really into buying clothes and finding thrifted stuff. Usually when I go thrifting, I think of a friend when I like a piece of clothing. I pick my favorite pieces, but I’m sad to leave the rest. I was trying to figure out how to make money, so, I started my thrift Instagram page.”

Two Names, One Mission

Galer’s Instagram thrift store is called ‘Lily’s Thrift Finds,’ with one exception.

“There are two different names,” Galer said. “I was trying to find a name on Instagram that I didn’t have to repeat a letter or put an underscore or dot in between, because that’s what businesses try to do — they stay original. I was trying to find that name, and that’s how I got the username ‘Lily’s Vintage Thrifts.’”

Galer uses the spare room in her apartment as her storefront for ‘Lily’s Thrift Finds.’ She has seemingly everything, from graphic tees to jean jackets to leather boots.

“It’s really cool to see how women can bond through something as simple as shopping,” Galer said. “I’m really into buying clothes, dressing up and just finding thrifted stuff. I really don’t ever shop at retail stores or online unless it’s something really specific that I can’t find. I like to shop at local stores.”

Womptober Music Festival

On Oct. 13, a chilly Friday night, Rexburg experienced its first Womptober Music Festival. The event featured 10 bands from the Eastern Idaho area and a variety of vendors attended the event.

Lily Galer was one of them.

“As I was unloading everything, a lot of the girls that were at the festival were curious,” Galer explained. “I hadn’t even finished unloading and girls were like, ‘Hey, how much is this?’ It was actually really crazy how people interested … It was retail therapy for them, but not like breaking the bank.”

Galer has not begun a physical marketing campaign; everything she does is completely on her Instagram. Having an in-person event was a new experience for the store, one that she claimed she was not prepared for until the event began.

“I was invited by a friend to sell at Womptober,” Galer said. “I didn’t realize that it’s so much work to bring all the clothes and everything that I own to sell.”

Because Galer’s brand focuses on staying affordable, her store has easily gained new followers on Instagram. This is what Galer feels sets her apart from other thrift stores in the area.

“I feel like what’s been lacking in Rexburg is a place where girls can go and shop,” Galer said. “There are places that increase their prices so they aren’t affordable for college students.”

In ‘Lily’s Thrift Finds,’ she focuses on having a wide range of clothing sizes. And that, Galer says, is what she loves about thrifting the most.

“In thrifting, you can’t really shop based on sizes,” she said. “You buy it and whatever size it is, it’s that size, you know? So, it’s cool to see that if I saw something that’s an extra small and someone can buy it … It’s hard to find specific sizes, but with this, people can find unique sizes and you can connect with them.”

Lily’s Vintage Thrifts can be viewed on Instagram.

Feature Video ~ Oct. 17, 2023

Lily Galer Podcast Narrative

Cue introduction.

Narrator: Hello listeners of BYU-Idaho Scroll Spotlight! Tonight, we have a very special topic, one that is quite popular among the girls here on campus. We are going to be talking about thrifting, specifically, a new shop called ‘Lily’s Thrift Finds.” Lily Galer is a BYU-I alumna, and she graduated in communication with an emphasis in social and digital media.

Lily Galer: It’s really cool to see how women can bond through something as simple as shopping.

Cue podcast theme music.

Narrator: Hello everyone! My name is Isabelle Justice, and this is the BYU-Idaho Scroll Spotlight. Thrifting is arguably a big part of the culture here in Rexburg, especially for the girls.  We have some thrift stores here in town like Thrifted Lennon’s and Daisy Links, but did you know there are thrift shops here without a store front? And one of them uses Instagram to sell her clothes. I want to introduce you to Lily Galer and her store, ‘Lily’s Thrift Finds.’

Lily Galer: We do have a couple thrift stores or retail stores here, but I feel like what’s been lacking in Rexburg is a place where girls can go and shop. There are places that increase their prices so they aren’t affordable for college students.

Narrator: With big-city dreams, Lily came to small-town Rexburg to get her degree in communication with an emphasis in social and digital media. But a degree was not the only thing she was able to gain by living in Rexburg.

Lily: My husband and I met in Rexburg. He’s from here, and I was just working at the local drink shop called Crush. We were just chatting and I was helping him take his order. And he just said, ‘Hey, do you know my friend?’ and then that’s when we met and started hanging out.

Narrator: Before graduation, Lily worked at Crush as their marketing manager for her internship. But after she received her diploma, she struggled to find a routine that fit her big dreams.

Lily: I graduated in December. Then January through June, I just planned our wedding. I also had to find a place to live because in Rexburg it’s harder to find apartments that are nice and affordable. I was kind of living by myself — it’s hard to find affordable housing that has all the features you want, you know? We’re really lucky to be able to find an apartment, and then I just planned our wedding.

Narrator: After the wedding, Lily struggled to find a job position that fit her new life.

Lily: I was looking for a job in marketing. But really, my dream jobs are all in major cities. It’s harder to find jobs here in Rexburg that are specific to what I want to do — I want to be a creative director. But here, I was just not finding the jobs I wanted, and then I applied to those jobs anyway and didn’t getting them. I just thought it was strange that it’s not working out, but I did end up finding a job. Before that, I was like, ‘If I don’t find a job here, what could I do to make money?’

Narrator: Part of the secret to Lily’s success was her new apartment, which was a gateway to new opportunities. Specifically, a thrift store.

Lily: I’m really into buying clothes, dressing up and just finding thrifted stuff. I really don’t ever shop at retail stores or online unless it’s something really specific that I can’t find. I like to shop at local stores. I usually find a lot of great things but I don’t buy it all. In my head, I usually think of a friend when I like a piece clothing. I pick my favorite ones, but then I’m sad to leave the rest. Like, ‘Oh, my friend would like this,’ or ‘My other friend would like this.’

Narrator: With women in mind, Lily began to piece together her perfect thrift shop.

Lily: When I started my mindset was, ‘Okay, who’s my target audience? It’s college students, that’s most people I know who live here, and what’s their budget?’ And so, I price my clothing based on that. I think it’s a bit more difficult because I don’t make as much money, but it’s more fulfilling for me. I don’t really know the future of what I’m doing, but hopefully I could have a storefront and then have college students come in and make it a place that they can go to.

Narrator: Lily’s shop is marketed completely on Instagram. She explained that it is expensive to do a physical storefront, and having an online store allows her more opportunities to be a vendor at different events. But price was not the only obstacle she ran into. While naming her store, Lily uses two different names.

Lily: I was trying to find a name on Instagram that I didn’t have to repeat a letter or put an underscore or dot in between, because that’s what businesses try to do — they stay original. I was trying to find that name, and that’s how I got the username ‘Lilys Vintage Thrifts.’”

Narrator: Fortunately for Lily, the Womptober Music Festival came to Rexburg on Oct. 13th. There, she brought all her merchandise to sell, but the event did not come without a little bit of anxiety.

Lily: I was invited by a friend to sell at Womptober. Before, I thought, ‘I don’t think I would be able to sell like a vendor because I’m not prepared for that.’ So, when she asked me, I didn’t realize that it’s so much work to bring all the clothes and everything that I own to sell. But I brought it anyways because I just wanted to have it all so that people can see. It was really cool to see how many girls were interested in coming to my shop because I didn’t even have a tent. I haven’t really done anything with storefront or physical marketing, like a sign or flyers, stickers or business cards. It’s all been through social media that I’ve been doing marketing.

Narrator: Once the nerves settled, Lily couldn’t believe the amount of connection she saw at the event.

Lily: At first, I didn’t know how this is going to go. As I was unloading everything, a lot of the girls that were at the festival were curious. I hadn’t even finished unloading, and girls were like, ‘Hey, how much is this?’ It was actually really crazy how people interested. I saw that so many girls who were enjoying it. It was retail therapy for them, but not like breaking the bank. It was really cool because I felt like I could connect with all the people that I talked to.

Narrator: One way Lily has remained unique in her store is that she bases her brand on affordability and having a large range of sizes.

Lily: In thrifting, you can’t really shop based on sizes. You buy it and whatever size it is, it’s that size, you know? So, it’s cool to see that if I saw something that’s an extra small and someone can buy it. If someone is super tiny, there’s someone that can be interested in it. It’s hard to find specific sizes, but with this, people can find unique sizes and you can connect with them. At Womptober people were like, ‘I’ve been trying to look for this but I am like a weird size and like I haven’t been able to find it and I’m glad that you found it!’ And then a lot of girls asked if I sold clothes online and I showed them my page. It’s really cool to connect that way. And a lot of them talk to each other when they shop and it’s really cool to see how women can bond through something as simple as shopping. And then I really care about the people who shop, not because of money, but it’s so cool that someone can like the stuff that I like. It’s deeper. Like, ‘Oh, we like the same things as I do,’ and we can bond through that. It’s so cool because I’ve got gotten to meet a lot of girls through that and just like be friends with them, you know?

Narrator: For those who are interested in looking at Lily’s inventory, you can find her account on Instagram under, ‘lilysvintagethrifts.’ For BYU-Idaho Scroll Spotlight, this is Isabelle Justice, signing off. I will see you next time!